ICCA Masterclass

Association Impact

26-28 January 2025 | Dublin, Republic of Ireland

In collaboration with

Sponsored and Hosted by

Seed Fund Contributor 


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Deadline: 31 July 2024


Geneviève Leclerc, CMP, CICE

Co-Founder & CEO - MEET4IMPACT

Geneviève has over 25 years of experience in business events management and consultancy for destinations and event organisers. Geneviève works as a facilitator, speaker, trainer and consultant with the business tourism industry worldwide, and she uses human-centred design and social impact theory to accompany organizations through change and innovation processes. 

Geneviève leverages her in-depth knowledge of the needs, values, and operation practices of actors in the business events sectors and the community in order to support destination marketing and management organisations who are looking to broaden their vision of what their role is. She has founded her current organisation, #MEET4IMPACT, with the vision of transforming the business tourism industry by generating a movement to create positive societal impact with its actors and their events. #MEET4IMPACT trains professionals and supports DMOs and their association clients in defining, managing, measuring and communicating the societal impacts of their activities. 

Gary Grimmer, CICE

Executive Chairman - GainingEdge

GainingEdge is a global consulting firm focused on associations, destinations, convention bureaus, convention centres, destination sales representation and market research.

Gary has consulted on over 100 projects in all parts of the world and was one of the lead consultants on Destination Next, a global study for Destinations International (DI) which defined the future of destination marketing.  He is a former Chairman of the Board of DI and was one of the first six inductees into the inaugural DI Hall of Fame in 2014. He also received the Asia Pacific IMEX Academy Award in 2007.

Interested in building capacity by hosting the next ICCA Association Impact Masterclass in your destination? 

Contact ICCA Education Team today at education@iccaworld.org

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