Geneviève has over 25 years of experience in business events management and consultancy for destinations and event organisers. Geneviève works as a facilitator, speaker, trainer and consultant with the business tourism industry worldwide, and she uses human-centred design and social impact theory to accompany organizations through change and innovation processes. 

Geneviève leverages her in-depth knowledge of the needs, values, and operation practices of actors in the business events sectors and the community in order to support destination marketing and management organisations who are looking to broaden their vision of what their role is. She has founded her current organisation, #MEET4IMPACT, with the vision of transforming the business tourism industry by generating a movement to create positive societal impact with its actors and their events. #MEET4IMPACT trains professionals and supports DMOs and their association clients in defining, managing, measuring and communicating the societal impacts of their activities.