About BestCities Global Alliance

BestCities Global Alliance is 13 premier convention bureaus coming together to offer meeting solutions beyond the reach of any individual city or bureau. By joining the BestCities Global Alliance community, you're gaining strategic partners who are deeply invested in your success.Our Global Alliance offers unparalleled support in sustainability, legacy, and impact, ensuring your event isn't just successful but also leaves a positive mark. With our reliable partners, we assist you in streamlining your planning process, connecting you with relevant resources, and providing essential educational insights.

The BestCities Madrid Challenge

The 2021 BestCities Global Forum, held in Madrid, Spain (December 2-5, 2021) introduced “The BestCities Madrid Challenge”, a pledge from destinations and associations to integrate impact and sustainability into daily conference planning.

The international meetings and conference sector has shown an interest in measuring events’ results beyond the scope of traditional economic metrics. Impact figures relating to hotel occupancy, tax revenue and the creation of tourism-related jobs are important, but the positive effects of a meeting go beyond these numbers. 

The impact meetings have on local communities in a host destination is equally valuable in terms of knowledge exchange, improving the city's brand, increasing local research, encouraging the relocation of talent, fostering inclusion, driving academic research, and creating new business and employment relationships, among others.

The impact of an association’s meeting on its overall mission can be equally as significant. Creating a meeting with purpose can help associations with member retention and attraction, raise awareness in a particular field and attract new talent. It also provides a platform for problem solving, innovation and engagement.

In response to this industry trend, the BestCities Madrid Challenge aims to identify actionable items, and brainstorm ways to evolve industry towards a new standard where impact and sustainability are automatically incorporated into conferences and events.

Find out more about the BestCities Madrid Challenge and sign up:

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