Granada has made efforts to boost the province as a sustainable tourist destination, following a model for tourism that respects the planet and minimises environmental repercussions while promoting the well-being and social equity of residents and tourists.

For Granada and its province, sustainability is more than just awareness; it is a commitment to action and the only viable way of doing tourism. The professional and specialised MICE (Meetings, Incentives, Conferences & Events) tourism sector of the city shows its environmental commitment through official ISO 20121 certifications, measuring and offsetting the carbon footprint of events, employing responsible waste management, giving preference to local and Km-0 products, digitalisation to promote paper-free events, and an overall approach to sustainability that takes into account the social, economic, and environmental perspective of the city and its surroundings.

The Granada Convention Bureau, the organisation in charge of promoting Granada as a MICE destination, belongs to the Sustainability Commission of the Granada Chamber of Commerce. It is committed to staying at the forefront of the latest policies, tools, and programmes in the field of sustainability applicable to the MICE sector.

La Huella Verde (The Green Footprint) project is the most recent example of sustainable practices implemented in the destination to reduce, measure, and control the environmental impacts of events and congresses in Granada.

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