ICCA Masterclass
Association Impact
26-27 April 2024 | Kuching, Sarawak
The ICCA Association Impact Masterclass is a two-day training programme consisting of twelve (12) contact hours of instruction. This comprehensive curriculum will cover critical aspects of legacy building and impact creation.
COURSE OBJECTIVES
Associations will gain a better understanding of how delivery on their mission can be enhanced through an impact strategy that includes purposeful planning, management, measuring and reporting of the positive impacts they are responsible for.
Associations will feel empowered and skilled to seek and foster meaningful partnerships that fulfill specific roles and create shared value as part of an impact strategy.
Associations will gain the capacity to identify powerful drivers of impact and to maximise the effects of their actions through strategic decision-making and tactical implementation in their activities and events.
Associations will be able to draft basic measurement strategies that enables them to claim responsibility and effectively report on the effects of their actions on beneficiaries using evidence-based storytelling.
MODULES
1
Impact for Associations
2
Impact Strategy and Partnerships
3
Impact Measurement and Reporting
4
Impact delivery through events
The ICCA Association Impact Masterclass will be in collaborative and interactive format, which educational content being explored through group activities.
All sessions will be held in person, and the 100% attendance is required.
Integration with ICCASkills Certification
Upon completion, participants will receive a “Certificate of Association Impact Leadership”. The Masterclass will count towards the ICCASkills association certification, which is currently under development. It is the aim to pro-actively involve the ICCA Association Advisory Group in developing the content.
Programme Outline*
Day 1 - 26 April 2024
8.15-8.30 Welcome Coffee
8.30-9.00 Welcome Remarks and Introductions
9.00-10.30 Session
10.30-11.00 Coffee Break
11.00-12.30 Session
12.30-13.30 Lunch
13.30-15.00 Session
15.00-15.30 Coffee Break
15.30-17.00 Session
19.00 BE Industry Dinner
Day 2 - 27 April 2024
9.00-10.30 Session
10.30-11.00 Coffee Break
11.00-12.30 Session
12.30-13.30 Lunch
13.30-15.00 Session
15.00-15.30 Coffee Break
15.30-17.00 Session
17.00-17.30 Wrap-up and Group Photos with Certificates
*The programme may undergo minor adjustments.
Meet Our INSTRUCTORS
Geneviève Leclerc, CMP, CICE
Co-Founder & CEO - MEET4IMPACT
Geneviève has over 25 years of experience in business events management and consultancy for destinations and event organisers. Geneviève works as a facilitator, speaker, trainer and consultant with the business tourism industry worldwide, and she uses human-centred design and social impact theory to accompany organizations through change and innovation processes.
Geneviève leverages her in-depth knowledge of the needs, values, and operation practices of actors in the business events sectors and the community in order to support destination marketing and management organisations who are looking to broaden their vision of what their role is. She has founded her current organisation, #MEET4IMPACT, with the vision of transforming the business tourism industry by generating a movement to create positive societal impact with its actors and their events. #MEET4IMPACT trains professionals and supports DMOs and their association clients in defining, managing, measuring and communicating the societal impacts of their activities.
Gary Grimmer, CICE
Executive Chairman - GainingEdge
GainingEdge is a global consulting firm focused on associations, destinations, convention bureaus, convention centres, destination sales representation and market research.
Gary has consulted on over 100 projects in all parts of the world and was one of the lead consultants on Destination Next, a global study for Destinations International (DI) which defined the future of destination marketing. He is a former Chairman of the Board of DI and was one of the first six inductees into the inaugural DI Hall of Fame in 2014. He also received the Asia Pacific IMEX Academy Award in 2007.