ICCA Association
Expert Seminar (AES)
17-19 May 2025 | Frankfurt, Germany
About AES
The ICCA Association Expert Seminar is a dynamic and interactive event designed to elevate the efficiency and effectiveness of association meetings and foster stronger partnerships between association executives and ICCA members. This high-impact event offers an unparalleled platform to exchange knowledge, share best practices, and build meaningful, strategic partnerships.
The programme covers key topics such as:
- Improving meeting outcomes
- staying informed on the latest trends
- Enhancing the collaboration between associations and meeting industry suppliers
- Particularly suited for professionals looking to update their knowledge, deepen their expertise, or transition into the association meetings market.
AES is a hub crafted for mid-level sales and marketing professionals responsible for regular engagement with international association clients, offering them the chance to enhance their expertise and gain a deeper understanding of client needs and market dynamics.
For association executives, AES is a learning platform on how to collaborate more effectively with meetings industry suppliers, providing relevant takeaways including actionable strategies for efficient meetings and strategic partnerships that drive success.
Last year’s sessions covered a range of engaging topics, including solving common problems, creative solutions, and navigating uncertainty.
Join us to stay ahead of the curve, refine your skills, and make a lasting impact on the global meetings industry!
Why It’s Worth Your Time
INSIGHTS
A select setting featuring many association representatives with plenty of one-on-one interaction.
Discuss and explore how your organisation can adapt and thrive in a rapidly changing world.
Gain skills to improve strategic partnerships between associations and meeting suppliers.
Opportunity to understand objectives of associations and suppliers when it comes to event delivery.
Practical methodologies for addressing pertinent issues.
EVENT STATISTICS 2024
38
PARTICIPATING
COUNTRIES
4.5/5
ATTENDEES WOULD RECOMMEND TO COLLEAGUES
4.3/5
FULLFILLED
ATTENDEES' EXPECTATIONS
Who should attend?
Association Executives
Association executives who are involved in negotiating, planning and/or running international association meetings.
Open to all association executives, participation is not limited to ICCA Verified Associations.
ICCA Members
Mid-level sales and marketing professionals (managers and executives) who are responsible for regular contact with international association clients.
Observers
Any stakeholders who are not an association executive or ICCA Member, and who are involved in the global meetings industry and would like to update their knowledge, deepen their expertise, and transition into the association meetings market.
TESTIMONIALS
"The ICCA seminar organized for association experts successfully gathered a diverse group of Events and Marketing Professionals from around the globe, fostering an environment rich in idea exchange and collaborative learning. This event provided an excellent opportunity to expand my professional network while discovering innovative solutions tailored for event management. I found the sessions focused on uncertainty and creativity particularly insightful, as they address the challenges we face in an ever-evolving landscape. The team-building exercises were especially effective, enabling participants to engage with one another and share valuable recommendations. This candid approach not only facilitated genuine connections but also yielded real, actionable feedback from peers in the industry. Keep on the good work ICCA!"
By Wesley Benn, Executive Chairman at DBEI
"AES is the perfect opportunity for destinations and venues to jointly brainstorm and exchange knowledge with association executives on current developments surrounding association meetings and to network intensively in an intimate setting."
By Monique André de la Porte, Account Manager at Utrecht Convention Bureau
"My first AES experience was absolutely amazing! The facilitators did an incredible job making the two-day event engaging and enjoyable. It was also a pleasure connecting with outstanding, like-minded attendees from MICE industry."
By Rene Chang, CMP, Deputy General Manager at K&A International Co., Ltd.