ICCA Association
Expert Seminar (AES)

11-13 May 2024 | Frankfurt, Germany


Meet our Speakers and Moderators



Bo Krüger

Meeting Designer, Facilitator and Speaker, Moving Minds

Bo Krüger is prize-winning and internationally renowned meeting designer, moderator and keynote speaker. Bo is the owner of Moving Minds, a consultancy that helps clients design and facilitate better meetings and events. His main focus is creating more meaningful, engaging and fun meetings — virtual, in-person, and hybrid. 

Bo previously worked as an innovation consultant at the Danish Institute of Technology and as a senior management consultant at Implement Consulting Group. He has worked in and with many associations, and has experience working with clients in more than 25 countries. He has written books on facilitation, gamification, and creativity, and is the winner of the Outstanding Achievement Award from the Danish Meeting and Events Awards. Bo is based in Copenhagen. He likes kayaking, winterbathing, and bikes to work every day.




Anja Hartung Sfyrla

Branding Advisor & Owner, LoopNordic

Anja Hartung Sfyrla is a distinguished expert with over 25 years of experience in business tourism, meetings, and congresses. She is the Owner of LoopNordic. Anja worked for more than 10 years at VisitDenmark, passionately marketing the nation as an ideal meeting destination. Known for her strategic insight, she has made valuable contributions to industry standards in meeting design and strategic partnerships. 

LoopNordic is a Marketing & PR agency that specializes in tourism and the experience industry, partnering with both destinations and private companies. With a strong focus on the Nordic region, LoopNordic aims to deliver impactful and tailored marketing solutions.  





Claus Raasted

Director, College of Extraordinary Experiences

Claus Raasted serves as the Director of the College of Extraordinary Experiences, and is the host of The Innovation Coaching Podcast. He travels the globe as a Keynote speaker, and has been both a Coach and Senior Advisor at the consulting giant McKinsey.

Raasted is the author of 45 books, among them ''Cultivating Crazy: Why You Need Idiots If You Want Innovation'' and has been called ''a cross between Thor, Mick Jagger and Lady Gaga''. He also has a past in reality TV, but these days, who hasn't?




Christina Wulff Lohmann

Senior Bid Manager, Copenhagen Convention Bureau

Christina Wulff Lohmann brings over 18 years of experience in the congress and association industry. With a M.Sc. in Strategy, Organisation & Management her journey began at the Danish PCO, CAP Partner, where she spent 15 years managing international associations and organising medical congresses.

Currently, at Copenhagen Convention Bureau, Christina has spent three years on the other side of the table as a senior bid manager, focusing on attracting life science congresses to Copenhagen. She also leads various projects aiming at enhancing Copenhagen's value proposition for association clients as well as for the meetings industry in a broader sense. Among others, she managed the development of the Copenhagen Risk Assessment White Paper that was launched in September 2023.




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