ICCA Association
Expert Seminar (AES)

11-13 May 2024 | Frankfurt, Germany

This was the ICCA Association Expert Seminar 2024!

This year, our goal was to build on the event's previous successes by providing our delegates with opportunities to deepen their understanding of the objectives of associations and suppliers in event delivery. We were thrilled to have participants from 38 different nationalities joining us for the Association Expert Seminar 2024!

The Association Expert Seminar serves as a vital platform where association executives and ICCA members can gather to share knowledge, network, and collaborate on enhancing the efficiency and effectiveness of association meetings. This year’s sessions covered a range of engaging topics, including solving mysteries, creative solutions, and navigating uncertainty.

This seminar provides a unique chance for suppliers to gain insight into client objectives and business cultures, while association executives learn negotiation skills and the goals of suppliers. This mutual understanding fosters stronger and more productive business relationships for both parties.


For the Association Expert Seminar 2024 you can look forward to a hands-on and thought provoking educational programme that will inform and inspire. Get ready for an exciting programme of dynamic sessions. 

Saturday 11 May

Networking & Icebreaker reception

Location: Radisson Blu Hotel

Sunday 12 May

Education sessions     

See preliminary programme here    

Location networking dinner: Depot 1889

Monday 13 May

Morning education sessions             

See preliminary programme here          


Bo Krüger  

Meeting Designer, Facilitator and Speaker, Moving Minds

Bo Krüger is prize-winning and internationally renowned meeting designer, moderator and keynote speaker. Bo is the owner of Moving Minds, a consultancy that helps clients design and facilitate better meetings and events.

Anja Hartung Sfyrla

Branding Advisor & Owner, LoopNordic

Anja Hartung Sfyrla is a distinguished expert with over 25 years of experience in business tourism, meetings, and congresses. She is the owner of LoopNordic, a Marketing & PR agency that specializes in tourism and the experience industry.

Claus Raasted

Director, College of Extraordinary Experiences

Claus Raasted serves as the Director of the College of Extraordinary Experiences, and is the host of The Innovation Coaching Podcast. He travels the globe as a Keynote speaker, and has been both a Coach and Senior Advisor at the consulting giant McKinsey.

Christina Wulff Lohmann

Senior Bid Manager, Copenhagen Convention Bureau

Christina Wulff Lohmann brings over 18 years of experience in the congress and association industry. With a M.Sc. in Strategy, Organisation & Management her journey began at the Danish PCO, CAP Partner, where she spent 15 years managing international associations and organising medical congresses.

Who Should Attend?

Association Executives 

Those who are involved in negotiating, planning and/or running international association meetings.

ICCA Members 

Mid-level sales and marketing professionals (managers and executives) who are responsible for regular contact with international association clients.


Any stakeholder who is not an association executive or ICCA Member, and who is involved in the global meetings industry.

Why Attend

A select setting featuring many association representatives with plenty of interaction.

Improve strategic partnerships between associations and destination partners.

Opportunity to understand objectives of associations and suppliers when it comes to event delivery.

Learn how to be more practical rather than strategic in nature.

Discuss how your organisation can adapt to future developments.

Registration Fees


Attendance for Association Executives is upon approval.

ICCA MEMBER / €990  

Please note that places for ICCA members will be allocated on a first come first serve basis. Due to the popularity of the event, ICCA Members are limited to one participant per company.

OBSERVER / €1190

Observer registrations will be reviewed and subject to approval. ICCA reserves the right to accept or reject the registration request.

The registration fees above are listed excluding VAT
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