Details

Focus: Harnessing the arts and creativity to drive deeper engagement, empathy, and transformation. 
Even in highly technical or business-orientated spaces, creativity is key. The individuals who transform industries and disrupt the status quo are the ones who exercise their creative muscles and stretch the limits of their imaginations. This track pushes participants to connect with their inner innovator to access a deeper understanding of how looking at challenges through the eyes of an artist can give us new understanding of the issues faced by meetings and events professionals.

Key Points:

• Explore how creativity enhances storytelling, event design, and emotional resonance.
• Sessions led by artists and creative thought leaders.
• Practical applications from design thinking, architecture, and visual storytelling.
• Immersive workshops inspired by Porto’s culture and arts scene.
• Encourages reconnecting with creativity as a human, universal impulse.