Overview

Details

This interactive session, designed exclusively for Meetings Management members, goes beyond the basics to provide concrete tools and insights that will help you harness ICCA BI to its fullest. Through a combination of best practices, real-world case studies, and insider tips, participants will discover how to maximize the value of ICCA BI for business development and client engagement.

You will learn how leading peers across the industry are successfully leveraging ICCA BI to: 

• Identify new opportunities and expand their market reach. 

• Strengthen and maintain long-lasting client relationships. 

• Benchmark performance and gain a competitive edge in an evolving marketplace. 

• Anticipate trends and adapt strategies with confidence.

Whether you are a frequent user or just beginning to explore its possibilities, this session will provide practical takeaways and fresh perspectives that empower you to achieve greater impact in your projects. 

Join us and make sure you are getting the very best out of ICCA BI — turning intelligence into action and opportunities into results. 

Experts: 

• Kavitha Pragalathan, CICS, Research & Market Analytics Manager, ICCA
• Juan José García, Global Chief Sales & Marketing Officer, Bco Congresos