Details

The Creative Edge - Bringing Ideas to Life Through Insights & Imagination

Timothy Simpson (Creative Chief Strategist, Maritz) & Meg Williams (CEO, World of WearableArt) and a number of local artists including Max Oliveira (Director, MXM Art Center) and Miguel Guedes (Head of Coliseu do Porto) from Porto will help you to add new skills to your cord: What Business Events Professionals Can Learn from Artists 

Join Tim and Meg on an immersive journey to uncover your creative side and explore how artistic thinking can transform the way we design events.

• How can we draw inspiration from artists when shaping the event experience?
• How can creativity help us design more inclusive, powerful meaningful gatherings?
• How the Artist’s Mindset Elevates Business Events. From Creative Problem-Solving  to Empathy & Human-Centred Design from Storytelling & Atmosphere Creation to Collaboration & Cross-Disciplinary Thinking. Many artists work across mediums and with other creatives. Business event professionals can borrow this approach by collaborating across departments, industries, or cultures to build richer, more inclusive events.

Venue: WOW – World of Wine

Set in the breathtaking WOW (World of Wine) cultural district in Porto - with panoramic views over the city - this session will stir both your imagination and your intent. The space itself becomes part of the inspiration, pushing you to think differently, inclusively, and boldly.

Expect thoughtful discussion, creative exercises, and new perspectives that will help you reimagine events not just as experiences - but as expressions of art, identity, and inclusion.

Let your surroundings inspire your strategy.