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Innovation & Technology Unlocked – Embedding Future-Ready Thinking and Tech Across Your Organisation

Moderators Dahlia El Gazzar together with ICCA Regional Directors Andres Escandon (Latin America) and Shawn Chen (North America) take you on a future-focussed journey.

Set against the extraordinary backdrop of CEiiA, Portugal’s cutting-edge research institute on future mobility, sustainability, and space, this track is more than a workshop - it’s a hands-on experience in applied innovation.

You’ll rotate through three core zones inside CEiiA, each focused on a key pillar:

1. AI, Data, and Real-World Implementation

Throughout the journey, we’ll tackle two essential questions:

• What does innovation mean to each ICCA sector?
• How can technology help each sector thrive?

Venue: CEiiA Innovation Campus

Track 4 takes place in a setting like no other - the renowned CEiiA Innovation Campus (ceiia.com). This cutting-edge research institute is shaping the future of mobility, aerospace, and sustainability - and now it opens its doors to the business events community.

More than just a venue, CEiiA is a living lab of experimentation, creativity, and purposeful innovation. It's also where tomorrow’s talent is being nurtured today, through bold thinking and hands-on development.

 Be inspired by an environment where innovation isn’t a buzzword — it’s the air they breathe. Learn how your organisation can adopt the same mindset.

Explore how to turn vision into practice - and stay relevant in an accelerating world.

This is where we break old patterns, and build new blueprints.

Innovation isn’t something you talk about - it’s something you do.

Track 4 is your gateway to next-level innovation - not just in theory, but in action. This isn’t about chasing the latest tech buzzwords. It’s about transforming how we think, work, and lead in an increasingly AI-powered world.

This track dives deep into two key questions:

• How can we become more innovative in the way we operate and think?
• Which technologies - and AI applications - are truly relevant and impactful for my organization?

Inside the Innovation Track at CEiiA: 3 Transformative Sessions

This isn't theory - this is application. Get hands-on, get inspired, and get ahead with a track designed to move your thinking from potential to action. Delivered in three powerful segments:

1. AI in Action

Discover how AI is transforming sales strategies across venues, destinations, and PCOs.

With Juliano Lissano (Experienced Managing Director @ MCI Group) and key partners like GEVME and EventsAir, this workshop digs into:

• AI-driven lead scoring & conversion strategies
• Personalised sales approaches by market type
• Tools you can implement immediately

2. Data Deep Dive

Let’s take the data conversation further. What do we really have - and how do we turn it into smarter RFPs and destination performance insights?

Immerse yourself in:

• Real data applications
• Destination scoring models
• Tactics for unlocking strategic value

3. Best Practices, Real Results

What’s working right now across regions? Get the raw insights and practical tools you need to drive tech adoption in your own organisation.

Featuring an Innovation Map with snapshots from every region and with insights from different organisations

Walk away knowing how to:

• Tackle regional innovation challenges
• Move from pilot to implementation
• Convince your team - and your boss

Join Glenton de Kock (CEO,SAACI), Michael Clancy (Head of Sales, The Royal Dublin Society Venue) and Max Oliveira (Artist) to get hands-on experience in innovation and technology.

Key Learning Outcomes for Delegates:

• Organizational practices that foster innovation
• Cross-functional AI implementation stories from different industries
• The mindsets and structures that support continuous tech adaptation
• Critical thinking around ethics, relevance, and readiness

All of this will unfold against a one-of-a-kind backdrop - a setting that’s designed to stimulate bold thinking, inspire change, and challenge convention.