Wednesday, October 23, 2024

10:30 AM - 11:30 PM

---

Overview

sponsored by eSpeakers

---

Details

In the spirit of "Tomorrow Starts Today," Courtney Stanley's closing keynote at the ICCA Congress, "Rise Above the Noise," is an immersive experience designed to catapult your brand into the future. Merging thought-provoking exercises with actionable insights, Courtney will guide you through refining your buyer persona, aligning your brand identity with its perception, and mastering authentic communication. This session is your blueprint to not only stand out in a crowded market but to resonate deeply and authentically with your audience. Learner Outcomes: Crafting a compelling value proposition and clear buyer persona to differentiate and elevate your brand. Aligning Perception and Identity. Communicating Effectively ICCASkills Domain: Module 5 – Business and Market Planning CICS/CICE credits: 0.5 Speaker: Courtney Stanley