Tuesday, October 22, 2024

2:30 PM - 5:30 PM

---

Details

Join us for an engaging BEFuture workshop at the ICCA Congress, where we explore into how digitalization and AI could revolutionize the Business Events industry. This session will explore the main challenges of future business events, and the latest digital and AI trends and best practices as opportunities to enhance event planning and execution while prioritizing sustainability, customer experiences, inclusivity, and lasting impact. Through interactive discussions and co-creation activities, participants will gain insights to drive digital innovation using AI, identify new actionable projects and industry standards, and create resilient, future-proof events. Learner Outcomes: -Future thinking and inspiration -Knowledge about Trends, Innovation and best practices in the Business Event -Understanding of Business Event Challenges and AI opportunities -Debate and co-ideate lines to act and project applying AI -Connect, share and co-develop together with the AI Abu Dhabi Ecosystem ICCASkills Domain: Module 5 – Business and Market Planning CICS/CICE credits: 2.5 Speakers: Gemmeke de Jongh – ICCA Sonia Serracabrasa Prof. Ernesto Damiani Jorge Manuel Miranda Dias