Monday, October 21, 2024

2:15 PM - 3:15 PM

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Details

Dive into the future of the business events industry with our groundbreaking session on Artificial Intelligence. This dynamic presentation will showcase the tangible impact of AI, particularly Generative AI, on all facets of our industry, from event planning to destination marketing and beyond. Led by AI expert Veemal Gungadin, this session will highlight the remarkable progress made in AI applications across the business events landscape. Veemal will explore the latest developments, demonstrating the accelerating pace of change and the growing necessity for industry professionals to adapt and upskill in this AI-driven era. Taking the discussion beyond theory, Veemal will be joined by two distinguished industry professionals who will share their first-hand experiences of implementing AI in their organizations. These industry leaders will present real-world case studies, detailing how they've successfully integrated AI into their operations, the challenges they've faced, and the tangible benefits they've reaped. From enhancing attendee experiences to revolutionizing destination marketing strategies, discover how AI is transforming every aspect of the business events industry. This session is designed to provide practical insights, inspire innovation, and equip you with the knowledge to harness AI's potential in your own sector of the industry. As the AI revolution in business events continues to accelerate, don't miss this opportunity to stay ahead of the curve and learn from those already leading the charge. Learner Outcomes: - Understand the current state and future potential of AI applications in various sectors of the business events industry. - Gain practical insights on implementing AI solutions, including potential challenges and strategies to overcome them. - Identify specific areas in your own operations where AI can be leveraged to enhance efficiency, improve experiences, and drive innovation. Join us for an enlightening session that bridges the gap between AI's theoretical potential and its practical applications in the business events industry. Leave with actionable strategies and a clearer vision of how AI can transform your approach to event planning, destination marketing, and industry operations. ICCASkills Domain: Module 5 – Business and Market Planning CICS/CICE credits: 1.0 Speakers: Veemal Gungadin, CEO, Gevme Ksenija Polla, CMP, CICE, Director of International Development, Talley Management Group Yin Oei, CEO Living Tommorow