Monday, October 21, 2024

10:45 AM - 11:45 AM

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Overview

sponsored by Destination Canada

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Details

In alignment with our congress theme, "Tomorrow Starts Today," this enriching session delves into the evolving dynamics of sustainability in the context of association meetings. Building on the foundation of our first survey, we will present the second edition conducted in the first half of 2024, highlighting pivotal outcomes and the shifts observed from the 2023 survey. This session offers an in-depth exploration of how sustainability, alongside the United Nations Sustainable Development Goals (UN SDGs), influences associations' decision-making processes for selecting meeting destinations. Discover the nuanced ways in which sustainability considerations are being integrated into Requests for Proposals (RFPs) and overarching meeting strategies. Engage with the latest sustainable event practices and the innovative steps associations are adopting to ensure their meetings reflect a commitment to sustainability. This session is a unique opportunity to understand the interplay between sustainability priorities and the selection of association meeting destinations, providing valuable foresight into future trends. Key insights will include a forecast of emerging sustainability trends and practical advice on how delegates can apply these findings to enhance their destinations' appeal for future association meetings. Prepare to be inspired by the strategic role of sustainability in driving the selection of meeting destinations and learn how to position your destination at the forefront of this significant shift. Learner Objectives: -Understand the alignment between sustainability initiatives and association meeting values. -Gain updated insights on the role of the UN SDGs in shaping association RFPs and their increasing influence on destination selection. -Examine the extent to which sustainability considerations are determining factors in the choice of venues for association meetings. -Anticipate future sustainability trends and learn how to apply these insights strategically to make your destination a preferred choice for association meetings. ICCASkills Domain: Module 5 – Business and Market Planning CICS/CICE credits: 0.75 Speakers: Virginie de Visscher – Destination Canada Tania Baumann - World Energy Council Natasha Richards - IMEX