Tuesday, October 22, 2024

10:30 AM - 11:30 AM

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Details

Dive into a future where Augmented Reality (AR) redefines association events, transforming them into immersive, personalized experiences. Imagine AR guiding you to tailored encounters, making every interaction more meaningful. This talk unveils how AR transcends novelty, becoming crucial for innovative event planning and management. Discover interactive spaces that engage and inspire, where networking evolves into deep, meaningful connections. We'll explore AR's potential to enrich attendee engagement, offering dynamic and interactive experiences beyond traditional boundaries. This isn't a distant future; these innovations are less than a decade away, promising a new era of engagement and interaction. This session invites event planners, marketers, and technologists to reimagine association events as immersive journeys. Learn how AR can connect us more deeply with knowledge, people, and ideas, setting the stage for innovative, personalized, and impactful association events. Learner outcomes: -Understanding Augmentation in the Business Events Context -Analysing the Impact of Augmentation on Event Planning and Management -Ethical and Accessibility Considerations for Inclusive Events ICCASkills Domain: Module 5 – Business and Market Planning CICS/CICE credits: 1.0 Speaker: Thomas Mauch – RAI Amsterdam