This was the ICCA Association Expert Seminar 2025!
This year, our goal was to build on the event's previous successes by providing our delegates with opportunities to deepen their understanding of the objectives of associations and suppliers in event delivery. We were thrilled to have participants from 30 different nationalities joining us for the Association Expert Seminar 2025!
The Association Expert Seminar serves as a vital platform where association executives and ICCA members can gather to share knowledge, network, and collaborate on enhancing the efficiency and effectiveness of association meetings. This year’s sessions covered a range of engaging topics, including solving mysteries, creative solutions, and navigating uncertainty.
This seminar provides a unique chance for suppliers to gain insight into client objectives and business cultures, while association executives learn negotiation skills and the goals of suppliers. This mutual understanding fosters stronger and more productive business relationships for both parties.
Who should attend?
Professionals
in the following categories:
Association Executives
Association executives involved
in negotiating, planning and/or running international
association meetings.
Open to all association executives; participation is not limited to
ICCA-verified associations.
ICCA Members
ICCA Members involved in negotiation, planning, sales and marketing and are responsible for regular contact with international association clients.
Observers
Any stakeholders who are not an association executive or ICCA Member, who are involved in negotiation, planning, sales and marketing, and are responsible for regular contact with international association clients.
Why It’s Worth Your Time
INSIGHTS
A select, dynamic setting featuring many association representatives with plenty of one-on-one interaction.
Discuss and explore how your organisation can adapt and thrive in harnessing AI to develop more inclusive events.
Gain skills to ensure a diverse group of speakers, panelists, and performers at your events and congresses.
Opportunity to understand how to create more inclusive and accessible events and which AI tools can help you.
Practical methodologies for creating impactful experiences, using both technology and inclusion.
EVENT STATISTICS 2024
38
PARTICIPATING
COUNTRIES
4.5/5
ATTENDEES WOULD RECOMMEND TO COLLEAGUES
4.3/5
FULLFILLED
ATTENDEE EXPECTATIONS
Registration Fees
HOSTED ASSOCIATIONS
FREE
Attendance for Hosted Association Executives is subject to approval.
A limited number of fully hosted places will be sponsored by ICCA and available for associations by application only.
ICCA MEMBERS
€ 990
Registration fee excluding local VAT 19%.
Please note that places for ICCA members will be allocated on a first-come, first-served basis.
To offer equal opportunity to the community, ICCA Members are limited to one participant per company.
OBSERVERS
€ 1290
Registration fee excluding local VAT 19%.
Observer registrations will be reviewed and subject to approval. ICCA reserves the right to accept or reject the registration request. A limited number of places will be available for observers by application only.
TESTIMONIALS
"The ICCA seminar organised for association experts successfully gathered a diverse group of Events and Marketing Professionals from around the globe, fostering an environment rich in idea exchange and collaborative learning. This event provided an excellent opportunity to expand my professional network while discovering innovative solutions tailored for event management.
I found the sessions focused on uncertainty and creativity particularly insightful, as they addressed the challenges we face in an ever-evolving landscape. The team-building exercises were especially effective, enabling participants to engage with one another and share valuable recommendations. This candid approach not only facilitated genuine connections but also yielded real, actionable feedback from peers in the industry. Keep on the good work ICCA!"
— Blandine Cousin, Manager,
Community Partnerships & Events at APNIC
highly enough. From the quality of the programme to the superb social programme and networking environment, and even business opportunities that have occurred through the connections made, these seminars are truly world class. I will certainly be returning, and hope to meet you there too!"
— Wesley Benn, Executive Chairman at DBEI
"AES is the perfect opportunity for destinations and venues to jointly brainstorm and exchange knowledge with association executives on current developments surrounding association meetings, and to network intensively in an intimate setting."
— Monique André de la Porte,
Account Manager at Utrecht Conention Bureau
"My first AES experience was absolutely amazing! The facilitators did an incredible job making the two-day event engaging and enjoyable. It was also a pleasure connecting with outstanding, like-minded attendees from MICE industry."
— Rene Chang, CMP,
Deputy General Manager at K&A International Co., Ltd.
Event Sponsors & Partners