Monday, October 21, 2024

10:45 AM - 11:45 AM

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Details

We all know how to measure the delegate spend and flow-on economic impacts of the conventions we host. And we all think that “beyond tourism impacts” are a more important value proposition for gaining government support for business events bidding. But we also think those broader legacy impacts are impossible to measure. This session will explore the broader events impacts that are measurable and how to measure them, starting with a global campaign where we will all seek to measure the same thing. Be prepared to be inspired and to get creative on how to unearth the holy grail of event legacy. Yes, we CAN quantify the broader benefits that business events provide to our communities. Learner Outcomes: -Understanding the current state of the art of event measurement. -Learning the core range of event deliverables that are most quantifiable and how to measure them. -Learning about a specific measurement opportunity that will be part of a global industry campaign and how to implement it in your own community. ICCASkills Domain: Module 7 - Building the Value and Impact of the Convention Industry CICS/CICE credits: 1.0 Speaker: Gary Grimmer - GainingEdge Paul Dickman - World Council on Isotopes Lesley Sloss - EPRI International Inc.