Monday, October 21, 2024

10:45 AM - 11:45 AM

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Overview

sponsored by Qatar Airways

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Details

The Middle East stands at the forefront of redefining the landscape of business events through innovative integration of the aviation industry. This session delves into the transformative role aviation plays in catalysing the growth of the Business Events sector within the region. By offering unparalleled connectivity, tailored packages, and strategic partnerships, airlines are not just facilitators but pivotal drivers of industry advancement. Modern convention centres, enhanced by the seamless support of the aviation sector, bolster the region's appeal, making it a hub for international conferences and exhibitions. As we explore the synergy between aviation and business events, we will uncover how this collaboration extends beyond mere transportation, embodying the essence of innovation and technology. The session will highlight the industry's efforts in marketing and partnerships that not only promote business events but also contribute significantly to economic development. Through this lens, we will examine how the Middle East's aviation industry is not just supporting but actively shaping a sustainable future for business events, aligning with ICCA 2024 Congress's theme, "Tomorrow Starts Today." Learner Outcomes: Discover how the aviation industry fuels the growth and innovation of the Middle East's Business Events sector. Examine the partnership between aviation and business events, boosting the Middle East as a top international conference destination. Understand the role of aviation in promoting sustainable economic development within the Business Events sector. ICCASkills Domain: Module 1 – Understanding the Market CICS/CICE credits: 0.75 Speakers: Kashif Khalid - IATA Matt Raos - Qatar Airways