Tuesday, October 22, 2024

10:30 AM - 11:30 AM

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Details

Explore the dynamic world of sports events through the insights of the International Olympic Committee, NBA Africa, and a former Formula 1 team leader. This session equips you with practical knowledge of how economic development, infrastructure planning, stakeholder collaboration, managing high-stress environments, and innovative marketing strategies from sports events can be applied to business events. By examining real-world case studies and strategic insights, participants will be empowered to apply what they have learned and elevate their business events to new heights of success. Learner Outcomes: -Understand how hosting sports events like the Olympics and NBA Africa games boost local economies through increased tourism, job creation, and local business growth. -Learn how strategic planning for sports facilities and supporting infrastructure can attract high-profile events. -Discover effective partnership models and strategies for operating in high-stress environments. ICCASkills Domain: Module 7 - Building the Value and Impact of the Convention Industry CICS/CICE credits: 1.0 Moderator: Ben Goedegebuure – Maritz Speakers: Clare Akamanzi – NBA Africa Gianluca Pilot – Yas Circuit Marina