Monday, October 21, 2024

10:45 AM - 11:45 AM

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Overview

supported by Bco Congresos

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Details

Building on the successful Bangkok session and buoyed by overwhelming positive feedback, ICCA is thrilled to present the second edition of this exciting and innovative session focused on unlocking the full potential of ICCA Business Intelligence (BI) tools. In a synergistic partnership with Bco Congresos, we are crafting an exclusive opportunity for ICCA members. This platform is not merely a stage but a spotlight for members to present their case studies, shining a light on their adept use of ICCA BI to achieve excellence in data management and utilization. Through in-depth case study presentations, attendees will divulge their strategic uses of ICCA BI, illustrating its transformative impact and establishing industry benchmarks. Moreover, this session will be enriched with the latest updates from ICCA's research team, who will shed light on the newest developments within ICCA BI. In a spirit of continuous improvement, we invite our members to engage in a dynamic exchange of ideas and offer their invaluable feedback, which will guide the future progression of ICCA BI tools. Learner outcomes: Amplify your proficiency in utilizing ICCA Business Intelligence to propel your business goals forward Gain in-depth knowledge of the latest enhancements and capabilities of ICCA Business Intelligence, securing a competitive edge in your field Keep abreast of the most recent updates and anticipate the future trajectory of ICCA Business Intelligence Enhance your understanding of "coopetition" - the strategic synthesis of cooperation and competition - as a framework for collaborative innovation and success ICCASkills Domain: Module 2 - Bidding for Conventions CICS/CICE credits: 1.0 Moderator: Juan José García - Chief Sales & Marketing Officer - Bco Congresos Speaker: Marco van Itterzon, Senior Manager Research and Market Analytics, ICCA