The ICCA Best Marketing Award has become a global benchmark for celebrating the boldest, brightest, and most imaginative marketing in our industry. It’s an open invitation for teams to showcase their passion, their courage, and the creative spark that drives the international meetings community forward.

We’re now accepting submissions for the 2026 edition, proudly sponsored by Northstar Meetings Group. This year’s theme: “Imagination and Impact: Where Creativity Meets Strategy.”

Today, marketing is so much more than promotion. It’s world‑building. It’s storytelling. It’s shifting perspectives, opening minds, asking questions, and taking ordinary ideas into new imaginative territory. 

Transformative ideas don’t come to life on their own. They grow through the vision, determination, and craft of creative storytellers who dare to imagine more. This year, we want to dive into your journey. Where does inspiration strike? How does an idea move from an inkling into a powerful, polished final product? What’s the alchemy behind your marketing magic? 

Tell us your story! Show us how imagination becomes impact. The Best Marketing Award is about the journey as much as the result, and we’re ready to come along for the ride.